Content Marketing Lessons from Advertising Icon Leo Burnett

Unless you’re an advertising nerd you may have never heard of Leo Burnett. But you’ve heard his message countless times via one of his many successful advertising campaigns. “Sorry, Charlie.” “Fly the friendly skies.” “THEYYYYY’RE GRRRRREAT!” These phrases — and their associated ad campaigns — became famous around the world. All three (Starkist Tuna, United […]