Five takeaways from Tools of Change Conference
March 2, 2010
A few riffs on the 4th annual Tools of Change conference, which I attended last week in New York City for ForeWord Reviews magazine:
Self-expression is the new entertainment
So said keynote speaker Arianna Huffington at the fourth annual Tools of Change Conference in New York last week. That statement – from the founder of the most [...]
Web reach is still a numbers game
February 27, 2010
Increasingly fewer people are actually visiting web sites in a web browser. Theincreased reliance on mobile devices and social media has changed the way we “surf the web.”
In the 1990s, when companies were first dipping their toes into this ocean called the World Wide Web, they built brochure-like web sites that gave contact information and [...]
Why Twitter is too important to ignore
February 22, 2010
Twitter is simply a new method of communication, like the telegraph, phone, radio, and television before it. Except it’s even more powerful than those mediums. Brands that fail to recognize this, especially smaller brands and emerging brands, are missing the point of social media, and risk failure.
Social media is not a time waste. It’s a [...]
Nine Free Wordpress Themes
February 11, 2010
Today I’m presenting a new Wordpress theme set titled Vanity. The Vanity themes are all center aligned, three-column, widget-ready for Wordpress. The Vanity themes have skinny mastheads that you can customize with your own blog name and tag line, or you could drop your own masthead image in there. The themes use a “burst” background image and come in nine colors.
Fidrych was a rare Bird
April 16, 2009
When Mark “The Bird” Fidrych was between the lines, it was a show. He didn?t take the mound, he pranced on it. He didn?t have a pitching motion, he had a rhythmic, almost hypnotic ritual. Dipping his shoulders toward the ground, bending, leaning, bobbing and weaving as he addressed the plate. And he spoke. He talked – was it to the baseball? Was he telling it where to go? What was this Harpo of the hill up to?
Setting up shop in Facebook nation
February 11, 2009
I’ve been getting a lot of questions about Facebook lately. I don’t know what it is, but Facebook seems to be hitting critical mass, as even my parents are on FB now. Here’s an article we ran on the Guru Blog at Boone Digital on how to set up a Facebook page for your business.
I’ve received two good leads and one client through Facebook, and since it’s free advertising and networking, that’s gravy. My Facebook page can be accessed from the link at the top of this web site.








